SEO & AEO that make you the obvious answer.
We get small businesses found — on Google's results and inside the AI answers your customers now ask for first.
If you're not on page one — or in the AI's answer — you don't exist.
Roughly three out of four people never scroll past the first page of Google, and the top result alone takes more than a quarter of all clicks. Everything below that fights over scraps.
Now there's a second front: customers are asking ChatGPT, Google's AI Overviews and Perplexity before they ever click a link. If the AI doesn't know you, you're invisible to a fast-growing slice of buyers. We optimize for both — the classic blue links and the AI answers.
Share of clicks by Google ranking position — representative of industry SERP studies (2023–2024). Directional, not a guarantee.
Everything it takes to rank — and to be cited.
Tap any area to see what's inside. We scope the mix to your market and budget.
01 Local SEO & Google Business Profile
For a business that serves a city or region, the map pack is the new front page. We make sure you show up when someone nearby searches with intent to buy.
- Google Business Profile setup, optimization and regular posts
- Local citations and consistent name, address and phone across the web
- A review strategy that earns more genuine 5-star ratings
- Location and ‘near me’ landing pages
02 Technical SEO & site health
Google can't rank what it can't crawl or load. We fix the plumbing so the rest of the work pays off.
- Site speed and Core Web Vitals improvements
- Crawlability, indexing and site-structure fixes
- Schema / structured-data markup (like the markup on this very page)
- Mobile and HTTPS health checks
03 On-page & content
We turn the keywords your customers actually type into pages that answer them better than anyone else.
- Keyword and search-intent research using agency-grade tools
- Titles, meta and on-page optimization
- Helpful, expert content built to rank and convert
- Internal linking that spreads ranking power
04 Answer Engine Optimization (AEO / GEO)
The newest, most under-served edge in search: getting your business named inside AI answers.
- Structuring content so AI can quote it cleanly
- FAQ and entity optimization for AI Overviews and ChatGPT
- Building the authority signals AI models trust
- Tracking how and where you're mentioned
05 Authority & link building
Links and mentions from trusted sites tell Google — and AI — that you're legit.
- Earning relevant, quality backlinks (no spam)
- Local partnerships, directories and digital PR
- Competitor backlink-gap analysis
- Brand mentions that build trust
06 Reporting & rank tracking
You'll always know exactly what we did and what it moved.
- Automated, plain-English monthly reports
- Keyword rank tracking against your real competitors
- Traffic and conversion reporting from Google Analytics
- A clear next-step plan every month
Why businesses pick Platypus for SEO.
Boutique attention, agency firepower, and a head start on where search is going.
Enterprise tools, boutique focus
We run the same DataForSEO, Google Analytics 4 and Search Console stack the big agencies use — pointed at your local market, at a small-business price.
AEO & GEO ready
Your customers ask AI before they click. We optimize so you're the source those answers cite — not just a blue link most agencies still chase.
Reporting you can read
We build automated, plain-English reports — real rankings, real traffic, real work done. No vanity metrics, no smoke.
One client per niche
We won't take on your direct competitor in the same market. When you hire us, our wins are exclusively yours.
A clear path from invisible to inevitable.
Audit
We map where you rank, what's broken, and where the opportunity is — technically and against competitors.
Fix the foundation
We clean up technical issues, on-page basics and your Google Business Profile so the site can actually rank.
Build authority
Content, local signals and links that tell Google and AI you're the best answer in your market.
Measure & iterate
Monthly reporting on rankings and traffic, then we double down on what's working.
SEO & AEO questions, answered.
How long until I see SEO results?
Local SEO often shows early movement in 2 to 3 months, with meaningful gains typically between months 4 and 8. SEO compounds — the work you do now keeps paying off, unlike ads that stop the moment you stop paying.
What is AEO, and why does it matter?
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are about getting your business cited inside AI answers like ChatGPT, Google's AI Overviews and Perplexity. More people now ask an AI before they click, so being the source those answers reference is the new front page.
Can you guarantee a number-one ranking?
No honest SEO can guarantee a specific position, and anyone who does is a red flag. What we guarantee is the right work: a technically sound site, content that matches what people search, and transparent reporting so you can see real progress.
Do you do local or national SEO?
Both. Most of our clients are local service businesses where we focus on the map pack and near-me searches, but we also run broader campaigns for businesses that sell across the country.
Related services
Ready to get found?
Let's see where you stand today and what it'll take to own your market. Start with a free, no-pressure audit.