Why it matters

The top of the page is for sale. We make it worth it.

When someone searches for what you sell, the top results are ads — and they capture clicks from buyers ready to act. Paid search puts you there immediately, instead of waiting months to rank.

The catch is that it's easy to waste money on PPC. We don't. We build conversion-tracked campaigns and the landing pages they point to, so you can see exactly what each dollar returns — and we cut what doesn't work.

  • Search campaigns60%
  • Remarketing20%
  • Display & discovery12%
  • Testing & landing pages8%

An example starting budget split. We tune the mix to your goals and what the data actually shows.

What's included

Campaigns built to convert, not just click.

Open any area to see what's included.

01 Account audit & strategy

We start by finding where money is being wasted and where the fastest wins are.

  • Review of your market and competitors
  • Audit of any past ad spend
  • Keyword and budget strategy
  • Clear goals and target cost-per-lead
02 Search campaigns

Show up exactly when someone's searching to buy.

  • High-intent keyword targeting
  • Compelling ad copy and extensions
  • Negative keywords to stop wasted spend
  • Tight geographic targeting
03 Display & remarketing

Stay in front of people who already showed interest.

  • Remarketing to past site visitors
  • Display campaigns for awareness
  • Audience targeting that fits your customer
  • Creative that earns the click-back
04 Landing pages & CRO

Ads are only half the job — the page they land on does the converting.

  • Conversion-focused landing pages we build
  • Message-matched to each ad
  • Fast-loading and mobile-first
  • A/B testing to lift conversion
05 Conversion tracking & analytics

If we can't measure it, we don't guess at it.

  • Call and form-fill tracking
  • Google Analytics and Ads conversion setup
  • Honest cost-per-lead reporting
  • Insight into what's actually working
06 Budget & bid management

Ongoing optimization that protects your spend.

  • Weekly bid and budget tuning
  • Pausing losers, scaling winners
  • Quality-score improvements
  • Spend kept on target
Why Platypus Media

Why our PPC works harder.

Tied to your whole funnel, fully transparent, and never wasted.

Tied to your funnel

Ads + pages + tracking

We don't just run ads — we build the landing pages they point to and wire up conversion tracking, so spend turns into measurable leads.

You own the account

Full transparency

Your Google Ads account is yours, with full visibility into every dollar. No black boxes, no markup games.

No spend wasted

Conversion-first

Real conversion tracking means we optimize toward calls and form-fills — not clicks for clicks' sake.

No hostage contracts

Earn it monthly

We keep your business by performing, not by locking you into a year-long agreement.

How we work

Live and converting, fast.

01

Audit

We review your market, competitors and any past ad spend for quick wins.

02

Build

Campaigns, keywords, copy and conversion-tracked landing pages.

03

Launch

We go live with tight targeting and a controlled budget.

04

Optimize

We cut what wastes money and scale what converts, every week.

Common questions

PPC questions, answered.

How much ad budget do I need?

It depends on your market and goals, but many local businesses start with a few hundred to a couple thousand dollars a month in ad spend. We'll recommend a starting budget based on what your keywords actually cost.

Do I own the Google Ads account?

Yes. We build campaigns in an account you own, with full transparency into every dollar spent and every result.

How fast will I see results from PPC?

Fast — that's the advantage of paid search. Ads can drive qualified traffic within days of launch, while we tune targeting and bids over the following weeks to improve efficiency.

Should I do PPC or SEO?

Ideally both. PPC buys you visibility today; SEO builds visibility that lasts and gets cheaper over time. Many clients run ads while their SEO matures, then rebalance.

Keep exploring

Related services

Ready to show up at the top?

Let's build paid search that turns clicks into customers — every dollar tracked.